New Years Campaign • Photographed in Beijing & Guangzhou
For the campaign on the occasion of Chinese New Year, I photographed numerous images for BMW China used for blow up’s on all bigger Chinese airports and countless public places. I photographed different traditions of the Chinese New Year from the north and the south • Each with different cars and models. With sunny trees, artificial snow produced by a snow canon, in the countryside and in huge metropoles like Beijing and Guangzhou.
Client: BMW China Agency: TBWA Beijing Locations: Beijing, Guangzhou Production: MOTO Group (Beijing)
Cars: BMW 7 Series LWB, BMW X3, BMW X2, BMW X4M, BMW 3 Series LWB, BMW X7 Rental Partner:prolightrent (Hamburg) PostProduction: MOTO Group, Beijing